Positioning Jujitsu - How to Win Against Powerful Competitors Our products compete in markets that are frightfully crowded and competitive. In this session, I will show you how to use positioning to ensure your buyers intuitively understand why your product is different and extraordinary.
April Dunford is a consultant and author whohelps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career as VP Marketing at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it www.aprildunford.com
What Do Product Leaders Do? (and How Do I Become One?)" Career paths for product folks are murky: job responsibilities are unbounded, and most of us got our first product management jobs accidentally or through internal transfers. Opportunities for advancement can be just as unclear. We'll break this down into:
What do product leader do, as distinct from (individual contributor) product managers?
Ways to signal interest and demonstrate product leader skills
“Should I want that?”
Rich Mironov is a 35-year veteran of Silicon Valley product management including 6 startups. He is a smokejumper product executive – parachuting into software companies to run product teams on an interim basis – when he's not coaching product leaders or helping design product organizations. He founded Product Camp, has been blogging about software product management since 2002 and his “Art of Product Management” was one of the first books on the subject. www.mironov.com